Ad Creatives - How real testimonials turned skepticism into sales.
The Brand
Ad Creatives - How real testimonials turned skepticism into sales.
The brand helps breastfeeding moms boost their milk supply, naturally. Their audience? Real moms who want proof, not promises. Community-driven, practical, and skeptical of anything that feels like an ad.
The brand helps breastfeeding moms boost their milk supply, naturally. Their audience? Real moms who want proof, not promises. Community-driven, practical, and skeptical of anything that feels like an ad.
Process
Process
The Thinking
Audience Real mom pain points: supply anxiety, trust issues, emotional buying. Studied UGC and comments to find what felt real vs what felt like an ad.
Audience Dug into real mom pain points, supply anxiety, trust issues, emotional buying. Looked at UGC, comments, reviews to see what landed vs what felt like an ad.
Creative Raw over polished. Proof over promises. Pumping results, real reactions, before/afters.
Iteration Tested UGC hooks, testimonials, founder-led stuff. Watched retention and engagement, doubled down on what felt real.
Audience Real mom pain points: supply anxiety, trust issues, emotional buying. Studied UGC and comments to find what felt real vs what felt like an ad.
Creative Raw over polished. Proof over promises. Pumping results, real reactions, before/afters.
Audience Dug into real mom pain points, supply anxiety, trust issues, emotional buying. Looked at UGC, comments, reviews to see what landed vs what felt like an ad.
Creative Raw over polished. Proof over promises. Pumping results, real reactions, before/afters.
Iteration Tested UGC hooks, testimonials, founder-led stuff. Watched retention and engagement, doubled down on what felt real.
Creative Raw over polished. Proof over promises. Pumping results, real reactions, before/afters.
Iteration Tested UGC hooks, testimonials, founder-led stuff. Watched retention and engagement, doubled down on what felt real.
Audience Dug into real mom pain points, supply anxiety, trust issues, emotional buying. Looked at UGC, comments, reviews to see what landed vs what felt like an ad.
Creative Raw over polished. Proof over promises. Pumping results, real reactions, before/afters.
Iteration Tested UGC hooks, testimonials, founder-led stuff. Watched retention and engagement, doubled down on what felt real.
Iteration Tested UGC hooks, testimonials, founder-led stuff. Watched retention and engagement, doubled down on what felt real.
The Approach
The Approach
UGC-First Video Short-form, creator-style. Native to TikTok/Reels. Phone-shot, light edits, zero fluff.
UGC-First Video Short-form, creator-style. Native to TikTok/Reels. Phone-shot, light edits, zero fluff.
Founder + Community Founder face on camera. Real customer testimonials. Instant trust with new moms.
Proof Over Promises Real outcomes, milk volume, consistency, confidence. No hype. Just what moms actually need to hear.
UGC-First Video Short-form, creator-style. Native to TikTok/Reels. Phone-shot, light edits, zero fluff.
Founder + Community Founder face on camera. Real customer testimonials. Instant trust with new moms.
UGC-First Video Short-form, creator-style. Native to TikTok/Reels. Phone-shot, light edits, zero fluff.
Founder + Community Founder face on camera. Real customer testimonials. Instant trust with new moms.
Proof Over Promises Real outcomes, milk volume, consistency, confidence. No hype. Just what moms actually need to hear.
Founder + Community Founder face on camera. Real customer testimonials. Instant trust with new moms.
Proof Over Promises Real outcomes: milk volume, consistency, confidence. No hype. Just what moms need to hear.
UGC-First Video Short-form, creator-style. Native to TikTok/Reels. Phone-shot, light edits, zero fluff.
Founder + Community Founder face on camera. Real customer testimonials. Instant trust with new moms.
Proof Over Promises Real outcomes, milk volume, consistency, confidence. No hype. Just what moms actually need to hear.
Proof Over Promises Real outcomes: milk volume, consistency, confidence. No hype. Just what moms need to hear.
What Happened
Trust Real testimonials cut through skepticism. 3x more saves than previous campaigns.
Engagement Emotional, relatable content drove watch time, saves, shares, paid and organic.
Conversions UGC built trust loops over time. Consistent results through evergreen and BFCM.
What I'd Add
3x more saves than previous campaigns" "Top-performing ad ran for 6+ months" "Cut CPA by 40%
Results
Trust Real testimonials cut through skepticism. Brand felt believable in a category full of doubt.
Engagement Emotional, relatable content drove watch time, saves, shares, paid and organic.
Conversions UGC built trust loops over time. Consistent results through evergreen and BFCM.
Results
Trust Real testimonials cut through skepticism. Brand felt believable in a category full of doubt.
Engagement Emotional, relatable content drove watch time, saves, shares, paid and organic.
Conversions UGC built trust loops over time. Consistent results through evergreen and BFCM.
Start converting new customers with Performance Creatives
With High-Impact Creative, You Can Maximise Your ROI With Ads That Adapt To Your Brand, Your Audience, And Your Goals.
Ready to Move Faster on Creative?
See how brands and agencies use Quytly to ship high-performing creative without expanding their team.
Start converting new customers with Performance Creatives
With High-Impact Creative, You Can Maximise Your ROI With Ads That Adapt To Your Brand, Your Audience, And Your Goals.
Ready to Move Faster on Creative?
See how brands and agencies use Quytly to ship high-performing
creative without expanding their team.